I'm Jake. I design products that look great and perform even better.

The work I'm proudest of usually looks small: a copy fix that doubled clicks, a flow that quieted support, tokens that sped up a team.

Experience

UI/UX Designer

Stampin' Up!

2021–Present
  • Drove email growth initiatives generating seven-figure attributed revenue through data-informed strategy and A/B testing
  • Standardized UI/UX design systems across digital touchpoints, improving production efficiency by 30%
  • Led UserPilot implementation for in-app onboarding, reducing support tickets

Senior Designer

Franklin Planner

2015–2021
  • Managed a remote creative team of four across web, email, catalog, and product design
  • Spearheaded a comprehensive brand and website redesign including three flagship planners

Graphic Artist

Natural History Museum of Utah

2013–2015
  • Designed exhibit displays and executed marketing campaigns for the museum's major relocation

Education

Degrees

  • Bachelor of Arts, Game Design

    2013–2016

    University of Utah

  • Associates of Art, Humanities

    2009–2012

    Salt Lake Community College

Certificates

  • Google UX Design

    2024

    Coursera

  • Web Applications Developer Plus

    2023

    Salt Lake Community College

  • Google Analytics

    2021

    Google

  • Google Display + Video Ads

    2020

    Google

  • Multimedia Certificate

    2009

    Jordan Applied Technology Center

Skills + Tools

UX & Design

UX Research User Flows Visual Design Motion Design Design Systems Brand Identity

Development

HTML CSS React JavaScript Typescript 3D Modeling

Software

Tools

Webflow Mailchimp Claude ChatGPT Midjourney Zapier