What are we actually solving, what's the scope, where are the gaps. I'll go ask, or I'll dig it up myself. The email program, the restock alerts, the link generator: each one started as a question nobody had chased down.
Workarounds are faster on day one and expensive every day after. Same instinct with the “can this even be built” questions people bring me: I'd rather go find out than guess. I'm honest about what I can't do, and inside my lane I'll push as far as it goes.
The email program became seven figures. Back-in-stock alerts drove $3M+ in attributed sales across 14 markets. I'm after the version that keeps paying after I hand it off.
Stampin' Up!
Franklin Planner
Natural History Museum of Utah
About shows a curated cut of each role. Read the full resume
University of Utah · 2013 to 2016
Salt Lake Community College · 2009 to 2012
Coursera
Salt Lake Community College
Analytics, Video, and Display Ads
Academy of Information Technology
Information architecture · interaction flows · prototyping · usability testing · motion
Token architecture · component libraries · reusable UI and email templates
Consent architecture · opt-in strategy · welcome and restock programs
Consent-gated GA4 · attribution and UTM systems · Lighthouse performance
HTML, CSS, JavaScript · React, Astro · Agentic workflows (Claude Code, Codex)
Design ops and localization-ready systems across 14 international markets
$3M+ attributed sales across 14 markets
Zero sends to a seven-figure revenue line
Redesigned twice under hard constraints; 36 dev-ready charts
Campaign sends cut from 14 to 7
