Product designer who frames the problem, makes the calls, and builds the thing. 15 years across web, product, and email. The latest: a customer email program, zero sends to seven-figure revenue.
Experience
UI/UX Designer Stampin' Up!
2022 to present
Built the customer email program from zero sends to seven-figure revenue across 14 markets.
Launched back-in-stock alerts in all 14 markets at once; $3M+ in attributed sales.
Designed and shipped e-commerce and marketing experiences in Sitefinity and Userpilot, lifting homepage engagement and conversions.
Designed and built the Dynamic Link Generator, cutting sends per campaign from 14 to 7.
Led onboarding for a new platform end to end: opt-in tour, on-page callouts, and a theme other teams reused.
Designed a product-release calendar system that scales to dozens of launches a year, halving its page weight under hard CMS budgets.
Redesigned the demonstrator sales dashboard twice under hard constraints; delivered 36 dev-ready charts.
Built tools, templates, and automations the design team adopted, now used beyond design.
Senior Graphic Web Designer Franklin Planner
2015 to 2021
Led web, email, catalog, and product design as one multidisciplinary practice.
Managed a remote creative team of four across concept, photo, and video.
Drove a full brand and site redesign that contributed to 5% year-over-year growth; designed three flagship planners.
Graphic Artist Natural History Museum of Utah
2013 to 2015
Designed exhibit graphics: plaques, large-format banners, vinyl, and signage.
Ran the marketing push for the museum's relocation across print, web, and digital.
Managed vendors, pricing, and press checks.
One little cookie, and it's not even the tasty kind.